Our life-long dream has been to create clothing for life's great moments, the ones spent by the water, around a bonfire, catching waves or watching sunrises. It's what makes the morning commute, the boss you don't like, and the pile of work on your desk not so bad.
We're proud to design clothing made from unique and sustainable fabrics, and develop close, personal relationships with our manufacturers to craft high quality goods.
You'll often find us in one of our six shops around the country, be it in SoHo and West Village, NY; Boston and Nantucket, MA; or Malibu and Newport Beach, CA. If you're in the area, swing by and say hi. It's our customers and community that give this brand life.
- Mike & Alex Faherty
Then & now
Growing up surfing in a beach town, we couldn't find high quality clothing that reflected our casual lifestyle. After many years of weeding through surf shop clothing racks while admiring our dad's tailored Italian suits and vintage Hawaiian shirts, we decided to someday start our own clothing brand and the idea stuck.
We paid our dues working necessary jobs (Mike in design at Ralph Lauren's RRL and Alex in finance/business strategy in Private Equity) to gain the valuable experience needed to create the clothing company we always wanted: clothes made from premium materials with a focus on unwavering craftsmanship, made for life's greatest moments at the beach and all the times you wish you were there.